Standard Group: Setting New Benchmarks In Contract Chemical Manufacturing
Pawan Kumar Garg , Chairman & Managing Director
The India Contract Manufacturing market is expected to witness a CAGR of more than 14 percent to garner $38.92 billion by 2028. The main reason is the surge in the standards and capabilities of India’s MSME sector, making it a key player in this growth. However, the contract manufacturers need to ensure that the quality of raw materials being procured is consistent and the production is in conformity with the stringent quality standards of the brand-owning organization. The contract manufacturers must therefore constantly monitor their quality control and production techniques to meet the market and the client expectations.
Standard Group is a contract manufacturer that has been in operation since 1989 in the surfactants and allied chemical industry. The company has earned more than four decades of experience in manufacturing for its key clients such as HUL and P&G. This has helped it in creating high-quality manufacturing by working closely with brand holders in meeting their standards. It has renowned suppliers from whom it procures the raw materials and has a state-of-the-art R&D department to test the materials. “Our technology and strategic locations catapult our market position and satisfy clients’ changing needs”, says Pawan Kumar Garg, Chairman & Managing Director, Standard Group.
Cutting-edge Technology for Superior Production
Its advanced technological capabilities set Standard Group apart from a large number of players in its industry. Its manufacturing units have the state-of-the-art plants of Desmet Ballestra (Italian, DBI) and Chemithon (American) and hence it is considered one of the leading companies of its kind. It assures top-level production efficiency and product quality, which guarantees a competitive advantage. Along with upgrading its technology, the company has installed a Spray Drier plant to offer products in powder and needle form which widens its customer base and meets the diverse client needs. The firm aims to invest in the latest technologies and replace existing systems. It secures its future as it continues to compete as well as remain responsive to the needs of the industry.
Strategic Geographical Advantage and Cost Efficiency
Geographically and cost-wise, Mandideep and Rania manufacturing units of Standard Group add to its strategic ad-vantage. The Rania unit, among the oldest and prime units, caters to major clients such as HUL and D Mart. Lying on the periphery of central India, the Mandideep facility helps the company cover a broad customer base with ease in North, West, and South India. The products that have a high percentage of water generally benefit from a cost advantage at this location, about 6 percent in North and Central India versus 9 percent in South and West India of the logistic advantage of the manufacturers. With its experience and strategic position, the company is confident of selling around 25,000 tonnes in North and Central India at a better realization of 4 to 5 percent than suppliers in West and South India. Additionally, the company’s commitment to sustainable practices adds to its reputation and appeal to environmentally conscious clients.
Standard Group looks ahead to commissioning a new sulfonation capacity in the Western Coastal area in 2026- 2028 with a capacity of 33,000 tonnes of surfactants. The company is also contemplating converting its existing LABSA plant to an SLES plant to cater to customers in North and Central India, which together account for 60 percent of total consumption. This conversion gives the company a logistic advantage as SLES has about 60 percent water, so it can supply about 100 customers with strategic investment. Over these past 35 years, the company has been on a learning journey that has provided the path of development and innovation.
Standard Group is a contract manufacturer that has been in operation since 1989 in the surfactants and allied chemical industry. The company has earned more than four decades of experience in manufacturing for its key clients such as HUL and P&G. This has helped it in creating high-quality manufacturing by working closely with brand holders in meeting their standards. It has renowned suppliers from whom it procures the raw materials and has a state-of-the-art R&D department to test the materials. “Our technology and strategic locations catapult our market position and satisfy clients’ changing needs”, says Pawan Kumar Garg, Chairman & Managing Director, Standard Group.
Cutting-edge Technology for Superior Production
Its advanced technological capabilities set Standard Group apart from a large number of players in its industry. Its manufacturing units have the state-of-the-art plants of Desmet Ballestra (Italian, DBI) and Chemithon (American) and hence it is considered one of the leading companies of its kind. It assures top-level production efficiency and product quality, which guarantees a competitive advantage. Along with upgrading its technology, the company has installed a Spray Drier plant to offer products in powder and needle form which widens its customer base and meets the diverse client needs. The firm aims to invest in the latest technologies and replace existing systems. It secures its future as it continues to compete as well as remain responsive to the needs of the industry.
“Our technology & strategic locations catapult our market position & satisfy clients’ changing needs
Strategic Geographical Advantage and Cost Efficiency
Geographically and cost-wise, Mandideep and Rania manufacturing units of Standard Group add to its strategic ad-vantage. The Rania unit, among the oldest and prime units, caters to major clients such as HUL and D Mart. Lying on the periphery of central India, the Mandideep facility helps the company cover a broad customer base with ease in North, West, and South India. The products that have a high percentage of water generally benefit from a cost advantage at this location, about 6 percent in North and Central India versus 9 percent in South and West India of the logistic advantage of the manufacturers. With its experience and strategic position, the company is confident of selling around 25,000 tonnes in North and Central India at a better realization of 4 to 5 percent than suppliers in West and South India. Additionally, the company’s commitment to sustainable practices adds to its reputation and appeal to environmentally conscious clients.
Standard Group looks ahead to commissioning a new sulfonation capacity in the Western Coastal area in 2026- 2028 with a capacity of 33,000 tonnes of surfactants. The company is also contemplating converting its existing LABSA plant to an SLES plant to cater to customers in North and Central India, which together account for 60 percent of total consumption. This conversion gives the company a logistic advantage as SLES has about 60 percent water, so it can supply about 100 customers with strategic investment. Over these past 35 years, the company has been on a learning journey that has provided the path of development and innovation.
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