Metalbook : Building India's Most Advanced Metal Ecosystem, From Scrap To Smart

In a rapidly industrializing India, the metal recycling sector has emerged as a pivotal force in pro moting sustainable manufacturing and resource efficiency. With the nation's steel demand projected to grow by 8 percent over 2024 and 2025, driven by robust infrastructure investments, and the metal recycling market expected to reach $21.38 billion by 2030, the industry is poised for significant trans formation. However, challenges such as fragmented supply chains, inconsistent scrap quality, and lack of transparen cy continue to hinder its full potential. Addressing these challenges head-on is Metalbook, a Gurgaon-based startup founded in 2020 by Aman Tibrewal, Raghavendra Pratap Singh, and Pulkit Baldev. Positioned as a full-stack digital supplychain platform, the firm is integrating technology, manufacturing and streamlining supply in the metal related industries.

Tech-Driven Metal Solutions
Metalbook is uniquely positioned as a vertically integrated, technology-first supply chain platform offering a comprehensive suite of services in metal procurement, recycling, cloud manufacturing, logistics and financing. Operating at the intersection of traditional metal trade and digital transformation, the company is building a future-ready metal ecosystem that powers India’s critical infrastructure and economic growth. By partnering with both public and private entities, including NHAI, CPWD, and the Airport Authority of India, the firm ensures timely access to quality raw, semi-finished, and customized metal products. The company’s proprietary technology solutions are digitizing the entire metal supply chain, streamlining procurement, enabling faster inventory liquidation, facilitating price discovery, and offering value added services like precision-led customization, cheaper financing, and auction-based inventory sales. As a one stop platform, Metalbook is redefining the metal industry, one segment at a time.

The company offers a comprehensive suite of metal procurement and recycling services across raw material, semi-finished and finished ferrous and non-ferrous categories, covering 200+ SKUs including TMT bars, HRC/ CRC coils, pipes, wire rods, cathodes, and structural components. “What sets us apart is our Cloud Manufacturing model, which creates a virtual net work of partner factories across India, integrated via technology, SOPs, and a stringent quality assurance frame work. This enables precision-driven, design-based customization without the need for greenfield capacity. Our USPs include 10 percent cost savings, 70 percent faster delivery than traditional channels, real-time price discovery, and production-aligned material customization”, speaks Raghavendra Pratap Singh, Director, Metalbook.

AI-Driven Transformation
Metalbook is leading the digital trans formation of India’s metal procurement and recycling ecosystem by integrat ing Industry 4.0 principles into every layer of the supply chain. Positioned to capitalize on the global ‘Plus One’ strategy, the firm building a future-ready, AI-driven platform to make India a trusted hub for precision manufacturing. The firm’s end-to-end digital infrastructure enables real-time price discovery, demand forecasting, and just in-time procurement, backed by data analytics, AI matchmaking, and process standardization. With over 2,500 verified suppliers, value-added services like slitting, CNC laser cutting, and custom processing, the company empowers clients with ready-to-use materials that reduce downtime and eliminate waste.

The firm has charted a remarkable journey, emerging as a profitable start up and rapidly evolving into a tech-first leader in India’s metal supply chain. “Our client base and geographic presence have grown steadily, powered by deep industry understanding and a sharp focus on innovation. We are now entering an exciting new phase, integrating AI-powered sorting, sensor-based material identification, and data-driven process optimization to ad dress challenges like low scrap purity, traceability gaps, and high waste”, shares Raghavendra. The firm’s upcoming scalable recycling hubs aim to pro duce high-quality feedstock for critical sectors like automotive, infrastructure, and consumer durables. With full mate rial traceability and a vision to enable 100 percent circularity, Metalbook is poised to become India’s most advanced and capital-efficient metal ecosystem.