Eureka Forbes, Dixon to Expand Advanced Manufacturing Capacity

• Eureka Forbes partners with Dixon Technologies to expand its robotic vacuum cleaner range.
• Dixon will manufacture the products at its ISO-certified facilities.
• The collaboration boosts Eureka Forbes' presence in the smart cleaning segment.

Eureka Forbes Limited, a foremost health & hygiene brand in India, announced a strategic partnership with Dixon Technologies (India) Limited (DTIL), a leader in electronic manufacturing services (EMS). This partnership will be pivotal to the company’s objective of growing its vacuum cleaner portfolio, which relates to assembling, manufacturing and supplying robotic vacuum cleaners.

Under the agreement, Dixon Technologies will create a variety of robotic vacuum cleaners for Eureka Forbes, applying its next-generation manufacturing capabilities and substantial expertise. The devices are to be manufactured in Dixon's everlasting ISO certified plants that are appropriately equipped to uphold high outcomes of quality, longevity, and innovation.

This fresh opportunity coincides with Eureka Forbes commitment to producing value-based health-tech devices with valued performance attributes developed to correspond with developing lifestyle patterns showcases by the Indian population.

"At Eureka Forbes, we are committed to delivering innovative, high-performing products that enrich the lives of our consumers. Our strategic partnership with Dixon Technologies is a testament to this commitment and a significant step towards strengthening our Make in India vision. By combining Eureka Forbes’s deep consumer insight and innovation prowess with Dixon’s manufacturing excellence, we aim to accelerate our presence in the robotic vacuum cleaner category and bring cutting-edge, locally made solutions to Indian homes", said Pratik Pota, MD & CEO, Eureka Forbes Ltd.

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"We are pleased to formalize our strategic partnership with Eureka Forbes, a brand synonymous with trust and innovation in home appliances segment. This agreement marks a significant milestone for our company as we expand our capabilities in the homecare segment. By combining our advanced manufacturing expertise with Eureka Forbes’s deep market understanding and product leadership, we aim to deliver high-quality vacuum cleaners that meet the evolving needs of consumers and market. We see this as the beginning of a long-term association that will drive value for both organizations and ultimately benefit customers across markets", added Atul B Lall, Vice Chairman and Managing Director, Dixon Technologies (India).

Dixon Technologies is India's largest homegrown design-led EMS company with a diverse portfolio across consumer electronics, home appliances, lighting, mobile phones, wearables and telecom hardware. Dixon is also known for its reverse logistics services such as LED TV panel repair and refurbish. Dixon has a reputation for quality, ethics and innovation and is considered a reliable partner across multiple sectors. 

In order to build on this experience, Eureka Forbes hopes to broaden its product offerings, integrate itself into the robotic vacuum cleaner market, and further its mission of being a household name in India.

Eureka Forbes has been in existence for over 40 years and is an omni-channel organization offering a broad spectrum of products with water purification, vacuum cleaning and air purification being the three main product offerings, and is supported by an extensive service and distribution network across India.