Lubrizol CPVC: Transforming Future with Smart & Sustainable Solutions
Binay Agrawal , Business Director - TempRite India, Middle East & Africa, Lubrizol Advanced Materials
India’s urban transformation is unfolding at a breakneck pace, with towering skylines and sprawling cities emerging as testaments to progress. At the heart of this metamorphosis lies an often-overlooked cornerstone of urban development - plumbing infrastructure. Rapid urbanization, the soaring demand for sustainable infrastructure, and government initiatives like ‘Housing for All’ have fueled the industry's growth. There is a growing need for eco-friendly and durable materials, and the imperative for local manufacturing to reduce import dependency. Educating end users and plumbers about modern, efficient plumbing systems is crucial for the widespread adoption of CPVC plumbing system. In the story of India’s urban awakening, Lubrizol’s CPVC technology isn’t just a subplot it’s the backbone. And as the nation ascends, this backbone will only grow stronger, one sustainable pipe at a time.
Lubrizol, a global specialty chemical leader, has been delivering sustainable solutions in India for over 50 years to advance mobility, improve well-being, and enhance modern life. The firm is committed to the region, investing nearly $350 million in the Indian market to drive innovation, local manufacturing, and sustainability.
“We are the only Global MNC to invest in Vinyl Chain in India and have revolutionized the piping sector in India by collaborating across the value chain including local manufacturers and end-users”, says Binay Agrawal, Business Director - TempRite, Lubrizol IMEA region.
Pioneer & Market Leader in CPVC Technology
Lubrizol introduced CPVC in India during 1999-2000 periods which coincided with India’s economic liberalization and openness to adopt new technologies. At that time, CPVC was just beginning to gain traction, representing less than 5 percent of the plumbing pipes segment in India. Currently, CPVC accounts for roughly 50 percent of the Hot & Cold-Water plumbing pipes market in India, with Lubrizol holding approximately 30 percent market share. Because of its quality and dependability, FlowGuard Plus is a trusted brand among plumbers, engineers and builders all over India.
India has emerged as the largest market for CPVC pipes and accounts for more than 50 percent of global CPVC market. Lubrizol is proud to have played a key role in making India the No.1 CPVC market in the world. India’s market share in other polymers is less than 10 percent of global market, this signifies the success of CPVC in India. As pioneers in this category, Lubrizol was the first to introduce CPVC technology to the Indian market, setting the stage for other manufacturers to follow. FlowGuard Plus pipes and fittings have forged strong emotional connections with Indian plumbing professionals, remaining committed to driving market evolution, innovation, and growth.
In 2015, Lubrizol established its first production facility in India to meet the rising domestic demand. For ten years, the FlowGuard Plus plant at Dahej has demonstrated top performance, zero lost-time injuries and multiple 5S National Excellence Awards for its operation. Lubrizol plans to invest $150 million to build a CPVC resin plant at Vilayat and double its CPVC compound production capacity in India. The investment will improve supply chain reliability and supports the Make in India initiative, showing Lubrizol’s dedication to the Indian market.
Superior Product Durability & Performance
The engineering excellence behind FlowGuard plus CPVC products are designed for a service life of 50 years for hot & cold water applications, capable of surpassing the typical lifespan of metal and polypropylene pipes due to their inert nature. “When we launched, critics questioned CPVC’s ability to handle hot water”, recalls Agrawal. “Today, our systems are proven in homes, hospitals, and hotels nationwide, delivering performance under high pressure and temperature”. FlowGuard Plus stands out in the market with its technical characteristics, including high temperature tolerance, high operational pressure, and strong impact resistance, and durability.
For past 25 years, Lubrizol Advanced Materials is focused on CPVC awareness and market development in India, enabling us to develop innovative products with enhanced quality standards. The installation of solvent cement joined pipes is generally more efficient than welding metal pipes, requiring less labor time and reducing overall project costs. This combination of durability, ease of installation, and reliable performance sets Lubrizol’s CPVC systems as preferred choice in the Indian market. CPVC material creates a corrosion-resistant system, and its popularity among plumbers is due to the ease of installation with solvent cement welding, which eliminates the need for electricity during the joining process.
Commitment to Sustainability & Environmental Responsibility
Sustainability is at the core of all CPVC products developed by Lubrizol. Life Cycle Assessment (LCA) results show that FlowGuard Plus CPVC pipes produce less carbon emissions
compared to polypropylene and metal piping systems. The recyclability of CPVC further enhances its environmental benefits. The brand’s sustainability credentials are further validated by top certifications from GRIHA, IGBC, and SHM, making it the go-to choice for green building projects. “From ‘Housing for All’ initiatives to smart cities, CPVC is enabling to deliver clean water safely and sustainably”, Agrawal emphasizes.
FlowGuard Plus is the optimal smart plumbing solution for environmentally conscious builders and government entities working on clean water delivery and sustainable construction projects. CPVC benefits from the abundant availability of salt for chlorine production, with 67 percent of CPVC’s chlorine component being derived from salt extraction, unlike other polymers derived from fossil fuels and crude oil.
Comprehensive Solutions Across Diverse Applications
Lubrizol's CPVC technology has expanded its applications in India, serving residential plumbing, fire safety systems, and industrial needs. Lubrizol's BlazeMaster CPVC piping system is a certified non-metallic fire sprinkler system, offering superior fire safety performance with its low flammability characteristics and compliance with UL, European fire classification and Indian BIS standards. BlazeMaster CPVC aims to revolutionize India's fire protection systems by replacing traditional metal sprinkler pipes within the next five to ten years, addressing key issues such as corrosion and high installation costs associated with metal pipes. For light hazard applications, BlazeMaster CPVC is the preferred choice by various Fire authorities and real estate developers in India and the acceptance of product is increasing.
Lubrizol's Corzan CPVC brand serves as an industrial solution, with resistance to corrosive chemicals found in chemical and power plants. Corzan CPVC pipes provide manufacturing facilities with a cost-effective and lightweight solution that enhances system reliability and minimizes maintenance costs, outperforming traditional non-CPVC materials. Lubrizol demonstrates its capability to adapt its specialty chemical solutions to India's evolving industrial requirements through a wide range of applications.
Empowering the Plumbing Ecosystem through Collaboration & Engagement
Lubrizol actively engages with all segments of the Indian plumbing industry, including end- user plumbers, manufacturers, and builders. It provides education on contemporary plumbing systems and best practices, enhancing both plumber efficiency and earning capacity. By switching to FlowGuard Plus CPVC pipes, plumbers can dramatically increase their daily installation output across multiple residential units, thanks to the faster and more efficient installation process compared to traditional metal piping systems. Empowering the workforce enables wider acceptance of CPVC technology in the market. Lubrizol is committed to Indian manufacturing, forging strong connections with the nation to advance its development and realize the vision of Viksit Bharat.
Lubrizol collaborates closely with authorized manufacturers and customers to develop innovative products that meet the specific needs of the Indian market. Lubrizol's R&D center is developing heavy metal-free CPVC formulations for the Indian market, which will be launched shortly to address continuous sustainable innovations. The company's future goals include developing CPVC for plumbing markets and expanding its use to fire protection systems, industrial piping systems, and non-pipe applications, addressing real-world issues with scientific solutions.
Lubrizol, a global specialty chemical leader, has been delivering sustainable solutions in India for over 50 years to advance mobility, improve well-being, and enhance modern life. The firm is committed to the region, investing nearly $350 million in the Indian market to drive innovation, local manufacturing, and sustainability.
“We are the only Global MNC to invest in Vinyl Chain in India and have revolutionized the piping sector in India by collaborating across the value chain including local manufacturers and end-users”, says Binay Agrawal, Business Director - TempRite, Lubrizol IMEA region.
Pioneer & Market Leader in CPVC Technology
Lubrizol introduced CPVC in India during 1999-2000 periods which coincided with India’s economic liberalization and openness to adopt new technologies. At that time, CPVC was just beginning to gain traction, representing less than 5 percent of the plumbing pipes segment in India. Currently, CPVC accounts for roughly 50 percent of the Hot & Cold-Water plumbing pipes market in India, with Lubrizol holding approximately 30 percent market share. Because of its quality and dependability, FlowGuard Plus is a trusted brand among plumbers, engineers and builders all over India.
India has emerged as the largest market for CPVC pipes and accounts for more than 50 percent of global CPVC market. Lubrizol is proud to have played a key role in making India the No.1 CPVC market in the world. India’s market share in other polymers is less than 10 percent of global market, this signifies the success of CPVC in India. As pioneers in this category, Lubrizol was the first to introduce CPVC technology to the Indian market, setting the stage for other manufacturers to follow. FlowGuard Plus pipes and fittings have forged strong emotional connections with Indian plumbing professionals, remaining committed to driving market evolution, innovation, and growth.
In 2015, Lubrizol established its first production facility in India to meet the rising domestic demand. For ten years, the FlowGuard Plus plant at Dahej has demonstrated top performance, zero lost-time injuries and multiple 5S National Excellence Awards for its operation. Lubrizol plans to invest $150 million to build a CPVC resin plant at Vilayat and double its CPVC compound production capacity in India. The investment will improve supply chain reliability and supports the Make in India initiative, showing Lubrizol’s dedication to the Indian market.
Superior Product Durability & Performance
The engineering excellence behind FlowGuard plus CPVC products are designed for a service life of 50 years for hot & cold water applications, capable of surpassing the typical lifespan of metal and polypropylene pipes due to their inert nature. “When we launched, critics questioned CPVC’s ability to handle hot water”, recalls Agrawal. “Today, our systems are proven in homes, hospitals, and hotels nationwide, delivering performance under high pressure and temperature”. FlowGuard Plus stands out in the market with its technical characteristics, including high temperature tolerance, high operational pressure, and strong impact resistance, and durability.
For past 25 years, Lubrizol Advanced Materials is focused on CPVC awareness and market development in India, enabling us to develop innovative products with enhanced quality standards. The installation of solvent cement joined pipes is generally more efficient than welding metal pipes, requiring less labor time and reducing overall project costs. This combination of durability, ease of installation, and reliable performance sets Lubrizol’s CPVC systems as preferred choice in the Indian market. CPVC material creates a corrosion-resistant system, and its popularity among plumbers is due to the ease of installation with solvent cement welding, which eliminates the need for electricity during the joining process.
Commitment to Sustainability & Environmental Responsibility
Sustainability is at the core of all CPVC products developed by Lubrizol. Life Cycle Assessment (LCA) results show that FlowGuard Plus CPVC pipes produce less carbon emissions
compared to polypropylene and metal piping systems. The recyclability of CPVC further enhances its environmental benefits. The brand’s sustainability credentials are further validated by top certifications from GRIHA, IGBC, and SHM, making it the go-to choice for green building projects. “From ‘Housing for All’ initiatives to smart cities, CPVC is enabling to deliver clean water safely and sustainably”, Agrawal emphasizes.
FlowGuard Plus is the optimal smart plumbing solution for environmentally conscious builders and government entities working on clean water delivery and sustainable construction projects. CPVC benefits from the abundant availability of salt for chlorine production, with 67 percent of CPVC’s chlorine component being derived from salt extraction, unlike other polymers derived from fossil fuels and crude oil.
“Lubrizol, a global specialty chemical leader, has been delivering sustainable solutions in India for over 50 years to advance mobility, improve well-being, and enhance modern life
Comprehensive Solutions Across Diverse Applications
Lubrizol's CPVC technology has expanded its applications in India, serving residential plumbing, fire safety systems, and industrial needs. Lubrizol's BlazeMaster CPVC piping system is a certified non-metallic fire sprinkler system, offering superior fire safety performance with its low flammability characteristics and compliance with UL, European fire classification and Indian BIS standards. BlazeMaster CPVC aims to revolutionize India's fire protection systems by replacing traditional metal sprinkler pipes within the next five to ten years, addressing key issues such as corrosion and high installation costs associated with metal pipes. For light hazard applications, BlazeMaster CPVC is the preferred choice by various Fire authorities and real estate developers in India and the acceptance of product is increasing.
Lubrizol's Corzan CPVC brand serves as an industrial solution, with resistance to corrosive chemicals found in chemical and power plants. Corzan CPVC pipes provide manufacturing facilities with a cost-effective and lightweight solution that enhances system reliability and minimizes maintenance costs, outperforming traditional non-CPVC materials. Lubrizol demonstrates its capability to adapt its specialty chemical solutions to India's evolving industrial requirements through a wide range of applications.
Empowering the Plumbing Ecosystem through Collaboration & Engagement
Lubrizol actively engages with all segments of the Indian plumbing industry, including end- user plumbers, manufacturers, and builders. It provides education on contemporary plumbing systems and best practices, enhancing both plumber efficiency and earning capacity. By switching to FlowGuard Plus CPVC pipes, plumbers can dramatically increase their daily installation output across multiple residential units, thanks to the faster and more efficient installation process compared to traditional metal piping systems. Empowering the workforce enables wider acceptance of CPVC technology in the market. Lubrizol is committed to Indian manufacturing, forging strong connections with the nation to advance its development and realize the vision of Viksit Bharat.
Lubrizol collaborates closely with authorized manufacturers and customers to develop innovative products that meet the specific needs of the Indian market. Lubrizol's R&D center is developing heavy metal-free CPVC formulations for the Indian market, which will be launched shortly to address continuous sustainable innovations. The company's future goals include developing CPVC for plumbing markets and expanding its use to fire protection systems, industrial piping systems, and non-pipe applications, addressing real-world issues with scientific solutions.
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