Tata Power, Salesforce Join Forces for Clean Energy Push

• Tata Power is digitizing its solar, EV charging, and smart home businesses with AI-driven CRM
• AI workflows ensure seamless service, zero-touch safety checks, and enhanced customer experience
• Residential solar grew 200% in two years, with overall solar revenues up fivefold (FY2020–FY2025)

Tata Power has teamed up with Salesforce to create a digital transformation for its rooftop solar (RTS), EV charging and smart home solutions operations.

The Tata Power Salesforce partnership highlights Tata Power digital transformation and strengthens Tata Power clean energy initiatives, accelerating renewable energy India and supporting the India clean energy transition through advanced digital energy platforms India.

The collaboration also reinforces Tata Power renewable strategy and Tata Power innovation, positioning Salesforce energy sector and Salesforce India energy sector capabilities alongside Salesforce sustainability solutions to drive clean energy collaboration India and a stronger energy tech partnership India.

The partnership between Tata Power and new energy targets for India supports both Tata Power's clean energy development plan and the net-zero emissions goals of India by developing a protected intelligent environment that uses artificial intelligence, automated systems and data analysis methods.

The platform supports business expansion through improved partner relations, customer contact and operational effectiveness throughout the entire renewable energy industry.

Tata Power has deployed Salesforce's Agentforce Sales Service and Marketing platform to its renewable energy business unit, Tata Power Renewable Energy Limited through this project.

The AI-enabled workflows provide organizations with improved operational visibility and faster decision processes while they create unified customer experiences that boost their organizational productivity, responsibility and the ability to deliver excellent service at a large scale.

Also Read: Odisha Cabinet Clears ₹10,000 Cr Tata Power Solar Plant

Tata Power uses Agentforce Sales and Service as the fundamental system that supports its omnichannel customer interaction strategy, which allows complete online tracking of customer and partner interactions.

The system enables businesses to manage the leads, track inventory and control the operational processes while monitoring their business output through real-time performance evaluation.

The company has developed its own deep learning system and agentic intelligence system on Salesforce to perform automatic quality and safety checks without human intervention. The system provides immediate on-site verification together with automated warranty creation, which helps maintain high delivery standards for Solaroof products.

Tata Power has achieved a 200% increase in its residential rooftop solar business because of strong policy support provided by the Pradhan Mantri Surya Ghar Yojana, while the company's complete solar portfolio experienced a fivefold revenue growth between fiscal year 2020 and fiscal year 2025.

Both the companies will work together in developing new artificial intelligence-based workflows to improve both customer and partner interactions across multiple channels, which will result in quicker problem-solving, scheduled customer contact and planned service delivery.

“Tata Power is leading India’s green energy transition by scaling rooftop solar nationwide, expanding EV charging infrastructure, and advancing intelligent energy management solutions. As we accelerate this growth, digital capability is a critical enabler of scale, speed, and customer trust. Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence. Together, we are building a future-ready clean energy ecosystem that advances India’s net-zero ambitions”, stated Dr Praveer Sinha, CEO & MD at Tata Power.

“The path to a sustainable future is being paved by visionary enterprises that are embedding intelligence, agility, and customer-centricity into the core of their operations. Tata Power’s digital-first approach to accelerating India’s green energy mission exemplifies how technology can be a powerful catalyst for national transformation. At Salesforce, we are proud to partner with Tata Power in building a future-ready energy ecosystem—one that harnesses the power of data, AI, and automation to drive scalable impact, inclusive growth, and long-term climate resilience”, added Arundhati Bhattacharya, President & CEO at Salesforce - South Asia.